International Specialists Campaign

That's the Speed of Yellow.

The new DHL Express TV campaign takes us on an epic global journey showcasing DHL’s global reach – from the streets of New York, across Shanghai, through to Paris, into Alaska and beyond Mumbai up into space.

We follow DHL, personified as a yellow light, as it travels at speed throughout the film. When the light is reflected during the journey, DHL is revealed - a DHL van in Shanghai, a DHL snow mobile in Alaska, a DHL courier on a scooter in Mumbai, through to a DHL helicopter in New York.

Thanks to DHL Express we see key events take place - from creating a concept car in Paris, shooting a film in Alaska, conducting life science experiments in Mumbai, receiving a circuit board in space, to putting the finishing touches to a designer dress.