Editorial - Stuart Whiting
Enabling Growth for Technology Customers
By understanding and focusing on customer needs in the technology sector, DHL is in a better position to enable their growth, particularly in emerging markets.
Technology is a key indicator of the health of the economy and is primarily driven by consumer demand, which we are able to measure across multiple industries. Therefore, we place a significant focus on this sector at DHL and, as such, our ability to service multiple parts of this sector’s supply chain in order to satisfy consumer demand.
Editorial - Stuart Whiting
Enabling Growth for Technology Customers
Despite the challenges we face in the global economy, we still see significant opportunities in the mature economies. In the emerging markets, such as Africa, the Middle East, Russia and the CIS, and Latin America, we see substantially more opportunities for growth, as our technology customers migrate their focus to these more profitable markets.
This focus comes from the increased demand driven by the new “middle classes” and their corresponding ability to spend as disposable incomes grow. This shift in consumer buying behavior plays well to DHL’s strengths.
Editorial - Stuart Whiting
Enabling Growth for Technology Customers
Often, these emerging markets have complex customs regulations, immature logistics infrastructure and international companies are uncertain as to how they can legally operate and harness the market opportunities that are unfolding.
Because we have long operated in these markets, we have a wealth of local and regulatory knowledge within DHL. By partnering with our customers, we are able to mitigate many of the supply chain challenges often associated with these markets, allowing our customers to focus on their customers.
Editorial - Stuart Whiting
Enabling Growth for Technology Customers
Our message is clear: by focusing on our customers and their markets, we are able to deliver consistently superior services and customer experiences that delight. This message is starting to resonate with both our customers and the markets. As such, we continue to invest and try to stay ahead of the curve and customer demand. As a result, our technology customers profit from better connectivity, higher security, better visibility and better transit times.
It’s a winning combination!
Stuart Whiting Head of Global MNC, DHL Express
