10/28/2010 11:19 am

DHL launches own online shopping portal

Starting now, DHL Paket is the first parcel delivery service in Germany to launch its own online shopping portal, adding a completely new business area to the existing range of parcel services. With MeinPaket.de, DHL mainly addresses the needs of small and medium-sized retailers in Germany and offers them an additional channel to attractively place products in the Internet in order to boost sales. For example, MeinPaket.de provides the option of individual shop-in-shop integration.

"For retailers and manufacturers to consistently achieve success in the market, there is no way around Internet sale," emphasizes Ingo Bohlken, CEO DHL Parcel Germany: "With MeinPaket.de, we offer even more reach to both our business customers, who can access 17,000 retail outlets and points of sales across Germany, and our 1.5 million Packstation customers. The new service also demonstrates that we consistently follow our company strategy of giving the best possible support to our customers."

MeinPaket.de links online shops from the technology, living, fashion, hobbies and lifestyle sectors. Following registration, users can access the shopping portal through a single login managed by DHL. This is the only site where a shopper's data are stored, which meets online shoppers' increasing security needs. What is more, the retailers can easily place and sell their goods at fair conditions. DHL Paket offers shopping portal partners in Germany a comprehensive service - ranging from the complete management and billing to an insurance against shortfalls in payment. Additionally, the items offered are presented in a high-value and attractive environment with many editorial contents, such as test and trend reports. This feature is designed to help MeinPaket.de approach new target groups, including consumers of more than 50 years of age who are less Internet-savvy, and offer an incentive for additional and impulse buying.

In a first phase, MeinPaket.de bundles the product and service offerings of approximately 600 retailers from various business areas. Next to this variety and the added value provided by the additional editorial information, MeinPaket.de puts a special focus on the aspect of security for both the retailers and the shoppers. To further strengthen security, the online platform offers a centrally managed checkout module that enables the customers to pay all their purchases in one go either by credit card, via debit note or cash on delivery at the DHL portal. The advantage is that personal data are protected and the complete process is integrated in the MeinPaket account. With this procedure, DHL once again provides a high degree of data security and simplifies the shopping process.

"For consumers, the flood of online shops is becoming more and more confusing, and often there is also a sense of insecurity regarding the trustworthiness of vendors. To meet this concern and as a reliable partner of both sides for many years, we now offer a safe solution that makes buying in various shops possible with only one registration," says Bohlken. This implies that online shoppers can also use the whole range of functions which DHL customers have come to know and appreciate: track and trace by mouse click, the delivery of a shipment to one of the 2,500 Packstations, convenient online returns solutions, etc.

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