03/16/2010 09:00 am

DHL the official Logistics Partner for Lakme Fashion Week 2010

DHL, the world's leading global express delivery and Logistics Company has been announced the Official Express and Logistics Partner for Lakme Fashion Week 2010 to be held from March 5 to March 9 in Mumbai.

The fashion week will see eight designers in the GenNext category, seven designers in the Emerging designers segment, four accessory designers and forty established designers showcasing their remarkable collections. 

This year the famed ‘DHL Goodie Box’ will consist of merchandise from leading sponsors. The celebrated ‘DHL Fashion Calendar’ will also be part of the merchandise. This fashion calendar is based on DHL inspired designs made by the renowned German designer Michael Michalsky from packaging materials. In addition to this, DHL is running a Fashion slogan campaign for all customers in India where the winners will receive free passes to select shows. 

Commenting on the global association, Mr Chandrashekhar Pitre, Head – Marketing, DHL Express India said, “DHL understands the business of fashion. The services cover the entire logistics chain of the fashion industry from material purchasing, quick movement of samples to the direct delivery of finished products to boutiques. The Fashion Week provides an excellent opportunity for DHL to demonstrate its extensive international capabilities that gets the newest of fashions to the market in the shortest time possible.” 

In addition to the Fashion Week in India, DHL has been sponsoring major fashion events across the world in Milan, London, New York, Mexico City, Moscow, Sydney, Toronto and Miami. As the world’s leading logistics service provider for the fashion business, DHL believes these events form a strong platform to strengthen its business access with the fashion, apparel and retail industries.

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