Customer Success Story

High spirits

More control, less hassle: as part of the constant optimization of its European supply chain, Tradall, the logistics company of the world’s third-largest wines and spirits producer, the Bacardi-Martini Group, decided to overhaul its logistics system.

DHL Freight rose to the challenge: in 2002 its Belgian division designed and developed a dedicated control tower to manage all of Tradall’s European shipments – by road, rail and sea, for all European countries and multiple languages.

Customer Success Story

High spirits

At the new control tower, dedicated DHL staff keep their eyes on the prize – and price – as the first and only point of contact for all of Tradall’s logistics needs, from transport management and optimisation to contract management, operational planning, billing consolidation and performance reporting, while a smart Transport Management System (TMS) adds further transparency to the shipment process.

At the same time, Tradall retains total control over the selection and appointment of preferred suppliers.

Thanks to these high-proof improvements to their shipping chain, the Bacardi-Martini Group has substantially increased its overall performance while cutting down on total costs.